
In my last blog posting I talked about getting by with a little help from my friends. There's Kate - my marketing guru who I met when she was 9 or so, and Ariel Hyatt (everyone's PR guru - or she should be). I've been following Ariel Hyatt's fab PR advice in her awesome book for indie musicans 'Music Success In Nine Weeks'.
http://musicsuccessinnineweeks.com/Kate suggested the 'Refer a Friend Contest' in the lead up to launching our debut album 'Tiny Little Fingers' for Ukulele Baby Music - fun interactive music for smart healthy happy babies!
The contest was launched Fri 13th to increase the members of my Facebook Group where I'll be promoting the music with updates etc.
Here's an update of what happened.
MEMBERS UKULELE BABY MUSIC GROUP
13.8.10 = 8 members 'Refer a Friend Contest' launched for Ukulele Baby Music Group
15.8.10 =15 members
16.8.10 = 16 members
17.8.10 = 19 members
Wednesday 18th was the mid point hump - I sent out a second email to the attendees updating them with the numbers so far and to wish them all the best for the rest of the week.
19.8.10 = 36 (after the second message to attendees).
19.8.10 I then sent a Facebook status update:
Amazing friends - have you seen our numbers? We've just doubled in the past 24 hours - jumped from 19 to 36!
20.8.10 = 44
With us being so close to 50 members I sent out another message to all my friends. Here's the third email:
SUBJECT: We're sooo close!
We're SOOO close to 50 members - which is amazing since we started with 8 members on 13 August. That's a 450% membership increasein 7 days! Whooohoo! Thanks to you.Because we're only 6 members away from 50 I'm gonna extend it to Monday at 12 noon.I feel so incredibly lucky to have Facebook friends like you supporting our little baby music product.Thank you SO much. Good luck for the last home stretch. Yay!See you Monday 23rd!end of email.... within TEN minutes of that email another TWO members joined.
20.8.10 = 46 at time of writing this blog.
Ariel is right - if you don't ask you don't receive. And what I love about my facebook friends is this...they LOVE to help! It's like they really believe in me and my music and they're right with me on all this. They're like real fans and supporters - we'll actually they are far more - they are like real friends helping out.
I can hardly wait to give my friends more giveaways, more chances to get free stuff and cool prizes.
Speaking of which... there is a free download of some super cute baby music waiting for you when you sign up to our newsletter list at
www.ukulelebabymusic.comEnjoy!